“Word of Mouth” still dominating Cambodian consumer purchase decisions

Despite Cambodia’s increasing digital adoption, word of mouth recommendation (WOM) still holds the most weight when it comes to influencing purchasing decisions, according to a new report by research site Engagement Labs (EL). …

 Tom Starkey
https://www.khmertimeskh.com/50823413/word-of-mouth-still-dominating-cambodian-consumer-purchase-decisions/

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